A bit about ourselves.

Hate cold calling?  Don’t stress.  We’ve got that managed.  

Managed Sales Pros is a sales development firm dedicated to growing the client base and providing new business opportunities for I.T. companies. We are one of the only lead generation firms in North America focused solely on the technology channel.

Our clients receive sales appointments with qualified and legitimately interested prospects that fit the parameters of their ideal clientele. When we say we’ll handle everything and keep the sales pipeline full, we mean it. All you need to do is meet with your team leader once a week and check your calendar daily. We’ll take care of the rest.


We offer geographic exclusivity to our MSP clients.  We may offer category exclusivity to vendors on a case-by-case basis.

Our minimum client engagement lasts 120 days.

Visit the Services Page to find the package that’s right for you!

What our friends say.

Customers first. And second, and third. Our reputation is in your hands. 

We have had the pleasure of working with I.T. firms of all shapes and sizes. Here’s what some of them have to say…

“Managed Sales Pros has assisted the Channel Futures team for the last two years in promoting our annual MSP 501 ranking list. Carrie doesn’t only have a vast network of channel contacts. She has a personal relationship with them, built and carefully cultivated from her years in this space. People trust Carrie (as they should), and therefore open the emails she sends and pick up the phone when she calls. Both years we contracted with Carrie to help us spread the 501 word among channel partners, she was an invaluable asset. Her efforts put us over our applicant goal, and we credit her work with way more than a few submissions.”​

“Carrie is easy and fun to work with, always ready with a friendly hello and quick-wit banter. She responds to emails almost immediately, and never lost her patience when I acted like a typical client and asked her for updated metrics every 12 seconds, even on the weekends. I recommend Carrie and Managed Sales Pros with no reservations, and am looking forward to a continued relationship that’s both fun and productive—it’s hard to beat that!”​

“We recently had one of our new sales consultants attend the Managed Sales Pros prospecting training program. The course was quite comprehensive and was very beneficial for him.”

“Before working with Carrie, we had noticed our sales consultant had picked up some bad habits over the years and was way too rushed in his sales approach. He was also starting to get frustrated and was at risk of burning out or simply leaving.

The Managed Sales Pros sessions helped calm him down, ask smart questions, and simply listen to the customer.

Since the completion of these sessions, his sales performance has noticeably increased and he’s a much more effective team member.

We would highly recommend this 16-hour program to any MSP business owner or MSP sales professional who is looking to improve their own skills or the skills of their team. It was an excellent investment that paid for itself immediately.”

“Here at Auvik, we’re 100% committed to the success of our MSP partner and we want them to have the best possible experience. When choosing a sales development partner, our initial concern was extending that commitment to include outsourced sales outreach. We know that Managed Sales Pros is representing our company the same way we would, and that was an important factor in our decision.”

“At Inbay, we provide exceptional inbound support.  Our clients know that they can rely on us all day every day to provide the additional support needed to augment their in-house managed services offering.  We enable MSPs to provide great service to their clients around the clock.  We are growing rapidly, and we want to continue providing the high caliber of service that our partners expect – we didn’t want to have our attention diverted at this stage in our expansion. The undertaking of building a whole new department would have required us to change our focus. Working with Managed Sales Pros frees us from having to recruit, hire, train, manage and support a sales development team.  Managed Sales Pros has a fully staffed outbound team well versed in everything IT, and their own lead list. Their performance-based pricing model made this decision easy.”

“Since engaging with Managed Sales Pros, we have received a steady stream of qualified opportunities within a highly-competitive market that carry the potential to become long-standing clients. Ashley and his Managed Services team have consistently delivered effective communication, providing detailed prospect overviews upon appointment set, so that when we enter a meeting, we are fully prepared to offer targeted solutions for prospects’ pain points. We look forward to continued growth and success, thanks to our involvement with Managed Sales Pros.”

“Our engagement with Managed Sales Pros just began in June and they have been delivering solid results for us. We have already closed two deals! We are extremely happy with our caller, Jackie. Her attention to detail and effective communication with potential clients have helped to ensure that all of our leads have been very well-vetted and are prepared to take our meetings with them. We are so pleased with their performance to date that we are now considering signing on for additional services to support our in-house sales team. Thank you, Managed Sales Pros!”

“We enlisted Managed Sales Pros to uncover Managed Services opportunities and conduct call-downs in an effort to build our marketing lists. Their team generated interest and information requests amongst hundreds of qualified prospects within a short period of time, playing a role in marketing our brand to a wider potential client base. The momentum we witnessed from our cold calling campaign was so compelling that we have decided to hire two full-time, in-house callers to further enhance our level of scale. I would recommend Managed Sales Pros for any of your company’s cold calling initiatives.”

“We chose Managed Sales Pros over their competitors because of their industry knowledge, their reputation, and their references.”

“Hilltop chose to outsource our sales prospecting in order to quickly grow our market share after expanding into Atlanta. We did not want to wait to find, hire, and train our own caller. We chose Managed Sales Pros over their competitors because of their industry knowledge, their reputation, and their references. We are very happy with our sales prospecting program and our calling team. We have been working with Managed Sales Pros for six months, and we’ve just closed our first managed agreement: a 30 seat, 5 server contract. We are pursuing multiple qualified opportunities from our program at this time and receive new sales appointments weekly. The meetings are an important measurement of success (although the most important for us was ROI) but we are also very pleased with the focus on important details like who our prospects are working with, when their engagements are up for renewal, and when they’ll be open to follow up discussions. Managed Sales Pros is building us a sales pipeline that we will use for prospecting long after our engagement with them is finished. We’re now considering engaging them in another market, and we look forward to continued success.”

“We would recommend the Managed Sales Pros team for your calling campaign.”

“We engaged with a prospective client a few months ago. The lead had grown cold and we did not believe that there was any further interest on their part. However, thanks to the solid, detail-oriented efforts of our Managed Sales Pros caller, we were able to re-connect with this prospect and help to spark renewed discussions and interest at the proposal stage. We would recommend the Managed Sales Pros team for your calling campaign.”

“Datto works with Managed Sales Pros to identify new reseller partners. Their understanding of the market, proprietary list, flexibility, professionalism and zero-risk pay for performance pricing model make them an ideal choice for IT companies who are looking to scale quickly.”

“Carrie’s company has always provided high quality, very targeted results. When we attended our meetings, relationships were already well-established by the time we walked in the door. They are very ethical and easy to deal with. Even when results started to wane, they were quick to change whatever was needed. I definitely recommend working with any company Carrie is a part of. You will get results.”

“When Carrie raised her prices, we opted to try one of her less expensive, less specialized competitors. Although they claimed to be experts in Managed Services, it was quickly apparent that they were not. In six months we received no leads, the company always had an excuse for why there were no leads, and they had no interest in fixing our program or our relationship. Getting out of that relationship was difficult — and at the end of the day we paid a lot for nothing. Sure, Carrie charges more, but that’s the price you pay for better leads, better service and the ability to end your agreement quickly and amicably if you decide you want to do something else. We are looking forward to working with Managed Sales Pros for our next lead generation program.”

“I worked with Carrie from Managed Sales Pros for a trial campaign in 2014. I had never done marketing before but I was ramping up and was experimenting with cold calling services. At first, I thought the campaign bombed which pretty much all the cold call companies I had worked with had thus far, but it stood out to me how wonderful Carrie was to work with. She was more honest and hardworking and communicated better than anyone else. At the end of the trial Carrie wouldn’t cash our check because she was worried it did not generate the number of appointments promised. Eventually she generated the appointments and five leads she turned over turned out to be real opportunities, but I did not close any business. A full 12 months later, one of the leads returned to us and wanted to onboard. Apparently they liked our proposal but went the cheap route and later realized the mistake. We closed a three year managed services deal resulting in a 529% ROI on the campaign.”

“Managed Sales Pros has been the key driver of our growth since we retained them”

“We completely trust Managed Sales Pros to handle our sales prospecting. There was never a concern that they would understand the space or our product. Managed Sales Pros has been the key driver of our growth since we retained them. This is first function of our company that we fully outsourced and we are very happy to have done so. I am particularly happy with how swiftly they have addressed any questions we have had.”

“We are consistently receiving 3 or more qualified meetings per week”

“Clear Concepts engaged Managed Sales Pros in 2013 to help us find new opportunities for remote support contracts. Managed Sales Pros provided us with a relevant prospect list, a professional engaging script, and a fantastic caller. Tracie is professional, detail-oriented and very focused on continuous improvement to the process.

She instantly fit in as part of the Clear Concepts team and she delivered measurable results. The prospect qualification process used by Managed Sales Pros ensures that virtually every meeting produces a quantifiable future opportunity. We have renewed our agreement, and we are consistently receiving 3 or more qualified meetings per week.  I especially like the detail that goes into the meeting confirmations – both our sales team and the prospect accept a meeting invitation that very clearly states our reason for meeting with them – to discuss replacing their current IT provider. It is clear by the tone of the email that a definite connection was made between Tracie and the decision maker. Managed Sales Pros is a prospecting firm that specializes in Managed Services – they understand our business. Unless your sales team is a qualified prospecting machine I encourage you to give them a call.”

“Managed Sales Pros provided us with 65 scheduled sales meetings with MSPs over a 2 month engagement. Their in-house list performed as well as the warm list that we provided them with.

MSPros handled the campaign set up and cold calling. Scheduled demos were put directly into our CRM and on to our sales reps calendar. We were provided with daily and weekly metrics. The campaign was up and running in a matter of days, and we had our first sales meetings scheduled on the first day of calling. The process was completely transparent and we had access to our caller and our team lead whenever required. Leads began converting to sales almost immediately. We would recommend Managed Sales Pros to any firm that is looking to connect with MSPs – their team understands this unique market.“

“The ROI we have already seen from our campaign has blown us away”

“When we were evaluating prospecting services it was important to us that we partnered with someone who would be able to understand our product, brand and messaging as well as have industry experience with MSPs.

We have worked with multiple prospecting services and nothing has compared to Managed Sales Pros. The ROI we have already seen from our campaign has blown us away. Carrie and her team are professional, responsive, and go the extra mile to make sure that our campaign has been successful. I would highly recommend working with Managed Sales Pros!“

“If you are an MSP focused on growth and profitability, you can’t afford to ignore outbound calling — Our campaign with Managed Sales Pros was an excellent investment.”

“We have a successful in-house sales and marketing process at Fully Managed. Our team touches our known prospects regularly, and our conversion rate is high. We engaged Managed Sales Pros to identify prospects that were not yet in our pipeline. Our sales team does not have time to call through unqualified lists – they are focused on making our accounts more profitable. Our marketing team requires a steady stream of new leads, and working with Managed Sales Pros allowed us to quickly eliminate unqualified prospects in two cities, while identifying immediate opportunities that we did not have on our radar.

The result was a clean list of new prospects in two markets, and meetings with companies that had immediate requirements, budget and interest. We gained valuable insight into the business our competitors were winning, and we were able to better hone our in-house approach based on the metrics provided at the end of our campaign. If you are an MSP focused on growth and profitability, you can’t afford to ignore outbound calling. Our campaign with Managed Sales Pros was an excellent investment.”

“They have been so successful… that 10 weeks in to my campaign I was drowning in new leads”

“We engaged Managed Sales Pros to find us qualified leads for our Managed Services Practice. They have been so successful in doing so that 10 weeks in to my campaign I was drowning in new leads. Carrie and her team have been great partners. They are responsive, provide weekly updates, and allow me to interact directly with anyone on my calling team.

Managed Sales Pros team had no problem coordinating the services our vendor partners offer to support our current marketing initiatives. When we needed to put our account on hold before the end of our contractual agreement, to give myself time to follow up properly on all the new leads they got me, they allowed me to do so without any difficulty. I would highly recommend working with Managed Sales Pros to build your MSP business. Call them before your competitors do!”


“Our 5 year old MSP business is generating $85K in MRR, using cold calling as our primary channel for lead generation”

“Our 5 year old MSP business is generating $85K in MRR, using cold calling as our primary channel for lead generation. Carrie and her team understand the MSP business, and know how to bring in qualified appointments. I would highly recommend Managed Sales Pros to any MSP looking for quality, industry-specific lead generation.”​

“We started working with Managed Sales Pros in March 2016 to identify new sales opportunities for our MSP in Connecticut. Our experience has been overwhelmingly positive. We’re really impressed with the Managed Sales Pros team! Ashley is, by far, the best campaign manager I’ve ever worked with on a telemarketing campaign. I hesitate to even call it that because this program is so much more, but it’s wonderful to have such complete confidence in the people we’re working with. It feels as though he’s a member of the ADNET team because he’s that dedicated to our success. Managed Sales Pros is very lucky to have him and so are we! We look forward to many more great sales appointments!”