What’s on our mind

Check back weekly to see what issues we’re talking about in sales, I.T., and whatever!

MDF for MSPs?

MSPs can partner with vendors that will subsidize their marketing campaigns. Finding MDF for MSPs isn’t difficult, we’ll help you do it!

Expectations and MSP Cold Calling Campaigns

MSP Cold Calling Campaigns and Expectations Expectations that aren’t aligned cause friction between MSPs and their marketing partners. Managed Sales Pros tries to be very clear and transparent – in […]

Stop MSP Client Churn

Stop MSP Client Churn When you’re experiencing MSP client churn, do you focus first on service delivery to stop the bleeding? Do you focus on sales and marketing to replace […]

Bootstrapping Your MSP

Bootstrapping Your MSP   Bootstrapping your MSP is possible. Whether you’ve just launched your new IT firm, or you’ve been in business for 20 years and you’re starting to focus […]

Does Direct Mail Still Work for MSPs?

Direct mail on it’s own has a very small chance of producting results. Direct mail done sporadically is a waste of money. Direct mail to a bad list is an exercise in futility. Any marketing methodology that you can follow consistently will work. Combine your direct mail programs with other marketing initiatives for the best impact.

Build A Managed Services Sales Team

You can build a high performing managed services sales team in under five years. Sales appointment setting with Managed Sales Pros is a good place to start.

Managed Services Lead Generation Events

You don’t have to build your managed services lead generation process alone. There are dozens of vendors invested in your success, and we’re sharing information from them in a series of online events. Managed Sales Pros is here to help you sell more managed services – we can do it with you or for you.

Does Cold Email Warm Up Cold Calls?

If a prospect is actively looking for I.T. support, they’re probably evaluating more than one of your competitors. If you’re waiting until that prospect hits an arbitrary lead score that your out-of-the-box marketing software suggested, you’re probably losing business. Cold email doesn’t warm up anything.

Managed Services Lead Generation

Managed Services Lead Generation isn’t simple, but it’s not so complicated that you can’t master it in-house with the right training, tools and support. Before you make a large investment in a third party managed services marketing program, consider whether or not building your own makes sense for your MSP.

The One With The Contest and The Book Suggestion You Shouldn’t Ignore

January’s content theme for Managed Sales Pros is something that I’ve called “Thin Wedge Selling” ever since I started talking about the concept.  You could also describe it as “land […]