Repeatable Process.
Predictable Revenue.
Profitable Growth.

Are you looking for MSP sales tips you can use to grow your MRR and improve your managed services sales process?  Our MSP sales webinars will give you actionable advice on selling managed services.

Our guests are experts.  Learn what worked for them when growing their MSP sales teams, and learn what they wish they had known before they started building in-house managed services lead generation programs.  Learn from vendors, peers, consultants and sales experts!

No sales pitches, we promise – just good sales advice, MSP sales case studies and real, actionable suggestions that you can implement for your own MSP sales process in-house.

Want to share your ideas with the channel?  We’d love to host you!  Email and we’ll make it happen!

Make Smart Business Decisions with Carrie Richardson

Carrie Richardson joins me to discuss making smarter business decisions.

Carrie is a partner at Richardson & Richardson Consulting—a company that provides business consulting services mainly to the IT channel. She also is the founder of Managed Sales Pros LLC, the leading outbound appointment setting company for MSPs in America.

Selling Your Business: Five MSP Entrepreneurs Share Their Exit Details

Join Carrie Simpson, Ian Richardson and guests as they share details of their exits – from the traditional to the creative, there are many ways to sell your MSP at any size or price. Learn what buyers are looking for, what your business is really worth at different milestones, and different ways to structure deals.

Hiring Sales Development Agents Through Ready to Work Programs

Carrie Simpson from Managed Sales Pros shares how they built a 2MM ARR business in under 5 years by partnering with state subsidized on-the-job training programs. Managed Sales Pros provides better leads for channel-focused technology companies.

Managing MSP Sales Reps with Carrie Simpson and Tim McNeil

Managed Sales Pros and Osprey (OSR MANAGE) share the things you should consider and avoid when you’re adding to your sales team. Looking to outsource your sales management? We can help!

Peer to Peer Cold Calling for MSP Business Owners

Carrie Simpson from Managed Sales Pros shares cold calling strategies that work for peer to peer (CEO to CEO) cold calling. Get more referrals, find more opportunities, and win more MRR with these free ideas that will cost only some time.

Selling Cloud with Managed Sales Pros

Selling cloud is different from selling managed services. Cloud is a land grab or disruption sales opportunity that will quickly move to a commodity displacement sales. This will create a huge disadvantage for MSPs who didn’t win wallet share. Carrie Simpson chats with cloud sales specialist Madison Beale:

Barb Paluszkiewicz from CDN Technologies joins Carrie Simpson to talk content strategy for MSPs

Join Carrie Simpson from Managed Sales Pros and Barb Paluskiewicz from CDN Technologies as they share strategies for driving webinar attendance for managed services providers, and repurposing content after the webinar is over. “You have to find the bodies!”

Selling Co-Managed IT with Techvera

Carrie Simpson from and Reese Ormand, CEO of Techvera, share some strategies for identifying, nurturing and closing large co-managed IT opportunities.

Objection Handling Skills: Gatekeeper Blocks

When selling manged services it’s tempting to see the “gatekeeper” as your adversary. They can be your greatest ally. Focus on qualifying the opportunity, then on creating relationships, building value and nurturing the lead. In this webinar, Carrie Simpson from Managed Sales Pros shares the three step objection handling process that has worked to build the MRR of over 500 MSPs.

Land and Expand Selling Strategies for MSPs

With Managed Services clients signing 3 year engagements, you can wait for the contract end date to sell to them or you can identify opportunties to sell services to your prospects now. Build your MRR slowly as you work towards securing the future managed services contract renewal. Carrie Simpson from Managed Sales Pros shares land and expand strategies that are working for her MSP IT clients now.

This MSP went from one half time cold caller to 8 full time sales team members in under three years

Kevin Damghani shares his journey building his managed services sales prospecting team. Starting as a Managed Sales Pros client in 2017, he now runs an MSP sales team of 8. Learn how he made that jump, what he wishes he might have done differently, and how he plans to grow his current MSP lead generation team to meet his aggressive MRR growth goals for 2021 and beyond! Carrie Simpson hosts and shares some insight on MSP sales process.

How This Award-Winning MSP Uses Security Risk Assessments to Grow Managed Services Sales and Displace Competitors.

Ian Richardson, CEO of award-winning MSP Doberman Technologies, joins Carrie Simpson from Managed Sales Pros to talk about how his MSP sales process includes “land and expand” managed services sales strategies, including security risk assessments.  These managed services sales strategies are effective to begin winning a managed services contract even when the MSP prospect is still engaged with a competitor.  If your MSP wants to add new MRR through managed services sales appointment setting, don’t ignore land and expand selling.

How Are Virtual Managed Services Sales Meetings Changing The Metrics For MSP Sales Forecasting?

For many MSP sales leaders, financial forecasting can seem like a “best guess” in the best years. Through a pandemic, managed services sales forcecasting becomes even more challenging. In this webinar, Carrie Simpson reviews how remote MSP sales appointments are skewing managed services sales key performance indicators. MSP sales leaders may be forecasting incorrectly if they are not taking into account the lower conversion rates and higher no-show rates of online MSP sales appointments. We review the cost per managed services sales appointment and the cost of acquisition for both in-house and outsourced managed services sales appointment setting pre-pandemic, and our predictions of how they are going to change from 2021-2023.

MSP Business School Podcast Episode 26

In the MSP Business School Podcast Episode 26, Carrie Simpson shares how she started Managed Sales Pros like many companies, in 2013 from her kitchen.

Managed Sales Pros growth was rapid, adding over 1MM in ARR in their first three years, and pivoting to open a U.S. based managed services sales appointment setting call center almost overnight.  That US call center was purchaed by a competitor in September 2020 – but the channel barely knew it existed.  Managed Sales Pros continues to thrive, while Carrie was able to remove herself from the day to day operations of running a call center.

Carrie shares her journey from founder to exit – in her usual no BS way.

Webinar Strategies: Effective Team Collaboration and Communication 

Many MSPs are struggling to pivot to digital marketing for managed services.

We’ve invited MSPs to present webinars as examples and ideas that you can then use to create your own managed services webinars.

Ian’s big takeaway on the MSP sales webinar:

When you sell technology, are you selling the product, or are you selling the outcome?

Ian Richardson, CEO of Doberman Technologies joins us to talk about the technology behind one to one, one to many, and many to many communication — and shares important communication strategies for business owners that are implementing new communication tools.

Strategic Planning For Business Owners

Ian Richardson, CEO of Mason, MI based managed services provider Doberman Technologies joins Carrie Simpson, CEO of Managed Sales Pros and managed services sales expert to chat about their experiences with strategic business planning for MSPs. Join us as we discuss popular managed services business growth planning methodologies like StratOp and Traction.

Ian was able to double his revenue in the two years after starting Stratop (that made Doberman an Inc5000 winner in 2018).

Carrie added 60% to her top line revenue and increased her profitability by 600% in one year after implementing Traction, and exited her US business shortly after.

Ian shares 10 things you should consider when planning for the success of your business.

Cybersecurity For Small Business Owners

Join CSIR host Carrie Simpson, and Doberman Technologies CEO Ian Richardson for a 60 minute primer on cyber security essentials for businesses with with under 200 employees. Learn the “must haves” to protect your business, your employees, your vendors and your clients.

Smart Content Marketing for MSPs

CJ Arlotta of CJ Media Solutions LLC and Marie Meoli Rourke of Whitefox Marketing Inc. join Carrie Simpson from Managed Sales Pros to share best practices and great ideas for managed services providers looking to improve their content marketing results!

MSP Sales Playbooks

This webinar takes you beyond “buyer personas” and “cadence” to discuss how playbooks define your company sales culture. With a sales playbook your company shifts from reactive to proactive, with clearly defined sales activities for all team members in all situations.

Cold Calling Q&A with Carrie Simpson

What should you do before you outsource your sales development or hire an outbound cold caller? Are my agents performing? What do I need to do first? How many calls should my agent make every day? How many appointments should my agent get weekly? Carrie Simpson, CEO of Managed Sales Pros answers these questions for MSP business owners.

Remote Sales Team Management

Tim McNeil from Osprey Strategic Research and Carrie Simpson from Managed Sales Pros discuss how MSPs can hire and manage remote sales teams.

Setting Up Your CRM or PSA For Better Outbound MSP Sales Prospecting

Join Carrie Simpson, Founder of Managed Sales Pros, as we share the five most common CRM platforms that MSPs are using today. Should you buy a CRM for your MSP? Is your PSA sufficient for prospecting? Carrie reviews platform neutral best practices for prospecting, and suggests some simple ways to use Hubspot, ZohoCRM or Connectwise more effectively.

Three Tips for Prospecting for Your MSP Post-Pandemic

Hear Carrie Simpson, Founder of Managed Sales Pros, offer tips to help make prospecting through this “new normal” a lot easier. A few of those tips include: talking with current clients to see if they have any referrals, setting up FREE virtual education sessions, and to revisit that “closed-lost” list to see where those prospects stand today.

Buying and Building Sales Prospecting Lists For MSPs

Carrie Simpson, CEO of Managed Sales Pros, shares on the challenges of buying sales prospecting data lists post Covid-19. Big challenges include incomplete, incorrect and out of date information. Learn how to use Google and LinkedIn to build your own sales lists for your I.T. company. Managed Sales Pros helps I.T. companies grow by increasing their sales.

Wartime CEO – Layoffs, and Other Difficult Choices

Carrie Simpson, CEO of Managed Sales Pros and Jim Turner, CEO of Hilltop Consultants discuss how MSP CEOs might approach furloughing staff members in a crisis. Major takeaway: you’re going to want to talk to an HR consultant or employment lawyer before you come up with creative ways to try to keep your team or change their job descriptions/duties/salaries.

Wartime MSP CEO – Jim Turner, CEO, Hilltop Consultants

Jim Turner, CEO of Hilltop Consultants, shares the strategies he is focusing on to keep this MSP thriving through the global shutdown. This weekly series features MSP CEOs sharing finance, sales, marketing and operations strategies.

MSP Sales Prospecting Through Crisis

This will be the first economic downturn for many business owners. If you’ve built a business on referrals and have no sales pipeline, you’re going to have to prospect now or perish. Managed Sales Pros are still getting sales appointment for clients every week. Here’s how you can do it without being thought of as predatory or inconsiderate.

MSP Voice Webinar Series #6: Managed Sales Pros

Carrie gives some great advice on why cold calling works and we even discuss how to hire and train people to be great at cold calling. Carrie explains her process of how they qualify leads, nurture them and then finally schedule them for a face-to-face meeting. Having made over a million calls for her clients last year, Carrie explains why her process works.

Closing Cold Sales Appointments with Doberman Technologies

Ian Richardson, CEO of Doberman Technologies shares closing secrets in a #ClosersClub fireside chat with Tracie Orisko, President of Managed Sales Pros. Learn how Ian moves 90% of his Managed Sales Pros scheduled sales appointments to proposal stage, and closes 75% of his proposals.

Cold Calling Best Practices with Carrie Simpson

Carrie Simpson, Founder and CEO of Managed Sales Pros is the one and only MSP Cold Calling guru. She is the ultimate expert about what drives cold calling to tangible results. However, while we are very much on the inbound marketing side of lead generation, we cannot deny the potential results of cold calling. I was really interested in the best practices and what gets leads over phone.

Cold Calling and Prospecting Exercises with Carrie Simpson

The RocketMSP Podcast, formerly MSP Webinars, brings MSP business owners, channel vendors, and other interesting people on for interviews and conversations with Steve Taylor.

Identifying and Remedying Issues with your MSP Sales Prospecting Process

Watch this previously recorded webinar with Carrie Simpson of Managed Sales Pros to learn immediate actionable ideas that can be implemented quickly and easily to improve your long-term MSP sales success.

MSPros Tuesday Talking Points: Closing Cold Appointments

Closing cold appointments is harder than closing referrals, and the process is different. James Wroten, CEO of Need Computer Help shares how he’s been able to reduce his cold sales cycle to match that of his inbound and warm referral cycle.

All Leads Are Not Created Equal

During this presentation, we walk you through a simple step-by-step process to score your MSP leads. Lead scoring will help you prioritize your business development activities, manage your sales funnel, and give you a more accurate sales forecast. You will be able to apply this information immediately after the webinar, with only a few minor process adjustments.

How a Streamlined Payment Process Prepares your MSP for Acquisition

Paul MacNeill, CEO of Wise-Sync, successfully completed a merger in 2012 and exited from his MSP in 2016 when his MSP was acquired. Paul shares how Wise Sync created a more profitable MSP, making them a much more attractive acquisition target.

Carrie Simpson Sales Development Conference 2017

Carrie presents “Breaking the SDR Dogma” at the Tenbound Sales Development 2017 conference in San Fransico, September 2017.

Creating a Solid Foundation for Sales Success

Guy Baroan, Founder, Baroan Technologies and Erick Simpson, VP, SPCInternational chat with Carrie Simpson of Managed Sales Pros about the processes required to implement successful outbound prospecting – in-house or with a third party firm.

MSP Prospecting Using Events and Webinars

Most managed services cold calls begin with an attempt to get a decision maker on the phone so that you can pitch your services. What if your first call into a company began with an invitation to an event, or an offer to help someone host an event of great value to their clients? Now you’re someone who is offering something, not someone who wants something. Use events as a means to generate new leads and get more sales appointments!

MSPros Tuesday Talking Points: Reese Ormand, TechVera – Building a Successful Referral Program

Reese Ormand, CEO of TechVera joins Carrie Simpson to chat about their extensive rebranding initiative, the change from break fix to MSP and doubling their MRR using a referral program.

MSPros Tuesday Talking Points: Coaching Sales Development Representatives for Success

David Dulany from Tenbound Consulting in San Francisco shares some valuable insights on building and coaching a new sales team.

How You Can Create a Winning Company Culture that Fosters Sales Success

Dan Waldschmidt of Edgy Conversations and Carrie Simpson from Managed Sales Pros talk sales tools and strategies that lead to an AWESOME sales culture.

Data Driven Sales Prospecting

Many MSPs abandon telemarketing early on in their growth when they become frustrated with the lack of immediate results. The truth is, all marketing processes and strategies need time to work, and telemarketing is no exception.

Cold Calling Like a Boss When You’re the Boss – Principal Led Selling Strategies

Peer to peer selling strategies for SMBs – why cold calling still works, and how it works even better for business owners and leaders.

Active Referral Networks – Never make another Cold Call!

If you don’t love cold calling, you can make a whole lot fewer of them if you’ve got a great referral network. Here are some tips!

The Sales Development Podcast Ep 7 Jan 2017 – Carrie Simpson

Wake up SDRs and Management: now for something completely different! Get out of the Silicon Valley echo chamber on this week’s Sales Development Podcast with Carrie Simpson, CEO of Managed Sales Pros. Carrie is here to shatter your perceptions Sales Development, how it can really add value and what you can do as an SDR to really make difference in your company. Buckle up for wild ride on this one, this will change your mindset on our craft.

Hiring a Telemarketer for Cold Calling

The real benefit of outsourcing over hiring in-house telemarketers doesn’t lie in the skill of the talent, or in the “magical” messaging an outsourcing company uses. The real benefit is in time to execution, and consistency of that execution.

MSPros Tuesday Talking Points: Larry Cobrin, MSPCFO – Using Analytics to Improve your Sales Processes and Increase Your MRR

Larry Cobrin from MSPCFO shares the key metrics you should be measuring to identify your most profitable clients and create better opportunities.

MSPros Tuesday Talking Points: Denes Purnhauser, Reframe Your Clients – Building, pricing and selling vCIO solutions for MSPs

Denes Purnhauser, CEO of Reframe Your Clients shares the biggest mistakes MSPs are making when it comes to building their vCIO offerings, and how you can increase your MRR with the correct approach.

Process-driven Prospecting Drives Predictable Revenue

Carrie Simpson, Founder and CEO of Managed Sales Pros, Inc., and Autotask’s SVP of Channel Development, Len DiCostanzo, talk about how IT Service Providers can develop and execute process driven lead generation campaigns to help grow recurring revenue and take their business to the next level.

MSPros Tuesday Talking Points: Jim Turner, Hilltop Consultants & Jeff Benedetti, Datto – Selling Managed Services – using BDR as a thin wedge

Jim Turner from Hilltop Consulting and Jeff Benedetti from Datto share how to use BDR to win more MSP business and increase your MRR.

Hiring A Sales Lead Generator For Your MSP

Carrie Simpson shares advice on how to hire lead generators for your MSP. When you should add to your team, what to look for, what to avoid, and when to outsource vs. hire in-house.

Proactive Referral Based Prospecting Strategies for MSPs

Referrals are a gift and a compliment, not a long term business development strategy. If you rely too heavily on referrals to grow your business, you may be left with an empty sales pipeline if those referrals stop coming in.

MSPros Tuesday Talking Points: David Forster, Adster Creative – You Complete Me: Why a Digital Advertising Company Uses Telephone Prospecting

Adster Creative CEO David Forster shares how they worked with Managed Sales Pros to create a more successful marketing program

MSPros Tuesday Talking Points: Brad Benner, – Customer Satisfaction – Are your clients loving you or leaving you?

Brad Benner, CEO of shares how a one-question survey can help you retain your clients. Don’t miss Managed Sales Pros announcing a new service offering around 40 minutes in!

Best Lead Tips from 3 Experts in the IT Sales Industry

Carrie Simpson, CEO of Managed Sales Pros discusses creating and executing a lead generation campaign custom-tailored to the managed services markets. Learn how to dial Up the perfect strategy! Carrie is joined in this webinar by Stuart Crawford of Ulistic and Chris Sterbenc of FreedomVoice.

MSPros Tuesday Talking Points: Ryan Morris, Morris Management Partners – MSP Sales: What Works Now … What Must Change

What seperates the 20% of MSPs experiencing year after year growth from the 80% of MSPs that are trying unsuccessfully to grow? A Sales Engine. On this webinar, learn why some MSPs win consistently while others struggle, and how you can make the transition to success if you’re in the latter group.

MSPros Tuesday Talking Points: Successfully Managing Outbound Prospecting in Connectwise with Tim McNeil, Osprey Strategic Research

Tim O’Neill from Osprey Strategic Research joins Carrie Simpson for a chat on how MSPs can better use their PSA for sales prospecting. An overview on prospecting to the Contract End Date, predicting sales success using a point system, and a little good-natured competitive trash talk.

MSPros Tuesday Talking Points: Grow Your Business With A Conservative Marketing Budget with Pete Busam, Equilibrium Consulting

My favorite part is around the 40 minute mark where Pete shares some tips on marketing strategies you may not yet be exploring that aren’t expensive and will organically increase your SEO ranking! Check it all out, but if you’re all TLDR, skip to there!

Adding VoIP to Your managed Offering with George Bardissi, BVoIP

Join Carrie Simpson and George Bardissi as they discuss how to offer VoIP to your current and prospective MSP clients, and how the BVoiP partner program can help you increase your MRR.

Sales Prospecting for MSPs | Choosing Your Strategy

Are you looking to begin cold calling prospects for your IT Service Provider business to obtain new clients? Cold calling prospect provides an opportunity to increase your revenue and helps to grow your IT services business. Listen to Carrie Simpson, founder of Managed Sales Pros as she discusses how to set up your sales prospecting calls for successful results.

New Year, New Leads! Prospecting for MSPs with Carrie Simpson, Managed Sales Pros

Managed Sales Pros CEO Carrie Simpson shares what you should use cold call prospecting for, and some tips on getting started today.

Seven Tips to Cold Calling

Telemarketing and cold calling has received a bad reputation. Even the mention of telemarketing often scares many MSPs. Learn how to efficiently connect with potential new and existing customers over the phone to win new business. Those who learn how to do it well find that cold calling is a very cost effective, efficient, and rewarding way to find new business opportunities.

Cold Calling Like a Boss

You and your team know your managed service offering inside and out but is that resulting in new business? In this part two of our cold calling webinar series, learn best practices for cold calling to help you to gain new customers that will help you grow your managed service business.

Hot Tips with Cold Calling

Many IT Service Providers and MSPs don’t see cold calling as a viable means of lead generation. This provides a lot of opportunities to increase your revenue and grow your IT services business. Listen to Carrie Simpson, founder of Managed Sales Pros as she provides hot tips to learn how to get started with cold calling to grow your managed services business today!

Cold Calling is Dead. Or is it?

Many IT providers don’t see cold calling as a viable means of lead generation — and that is great news for the rest of us! With fewer callers muddying the waters, cold calling is more effective than ever. Those who learn how to do it well find that cold calling is a very cost-effective, efficient, and rewarding way to find new business opportunities.