Business Transformation Roadshow

Transforming Your MSP Business

As competition in the managed services marketplace grows with each M&A and across geographic borders, MSPs must be ready to not just win contracts, but deliver exceptional customer experiences and high-quality services that build loyalty and engagement and drive stable, steady growth for your business. Transforming your business may seem overwhelming, but with insights from experts, you’ll find the path much smoother.

Join us for an afternoon focused on overcoming the challenges that often hold back managed services businesses from success—sales, marketing, managing and streamlining your product stack, pricing and packaging services, managing time and tickets and more. Hear from industry experts and a master MSP who has turned the answer to those challenges into a high-functioning services automation tool that is redefining PSAs.

Guest speakers include:

Emcee Lizzie McMaster, VP, Channel Engagement, ServiceTree

As the channel lead for ServiceTree, Lizzie brings extensive experience with building the type of partnerships that yield true engagement and exceptional customer experience.

Austen Clark, CEO, Your Secure IT

After concerns arose about fully protecting clients of his MSP business, Clark Technologies, Austen tackled the challenge of uncovering next-gen solutions to address the cybersecurity gaps left by traditional security products. The outcome was Your Secure IT and its PIER approach—a four-stage assessment of the business environment that enables a seamless security stance that protects customers from today’s digital storm.

Tracie Orisko, President, Managed Sales Pros

As president of Managed Sales Pros, Tracie and her team help MSPs identify, woo and win clients, driving increasing levels of monthly recurring revenue and guiding them toward business development opportunities with both customers and vendor partners. After working with such a broad spectrum of clients, Tracie has a masterful grasp on channel and MSP best practices when it comes to sales and marketing.

Eric Smith, Senior Technical Account Manager, Auvik (Jan. 29 event) and Rob Payne, Director, Inside Sales, Auvik (Feb. 4, 6 events)

Auvik is network management for MSPs. We help you manage network infrastructure like you manage endpoints and servers today, giving you instant insight into client networks, and automating complex and time-consuming network tasks. With Auvik, you can make managed network services an efficient and profitable part of your MSP business. Eric and Rob will share our mission to help MSPs boost their efficiency through proactive network management.

Paul Azad, CEO, ServiceTree & This Solution

The CEO of Australian MSP This Solution, Paul is also the founder of ServiceTree, a services automation solution that is redefining PSAs to help MSPs maximize their organization, better serve their clients, and grow more profitably. He’s committed to helping other MSPs scale by using the data in their businesses to optimizing resources, deliver effective services that build loyalty and engagement, and drive stable, steady profitable growth for your business.

Agenda Noon – 4 p.m.

Noon – 12:20 p.m.


12:20 – 12:30


Lizzie McMaster

12:30 – 1:15


1:15 – 1:25


Lizzie McMaster

1:25 – 1:45

Fuel Your Pipeline For Growth

Tracie Orisko, Managed Sales Pros

1:45 – 2:05

Own the Network: Network Management for MSPs

Rob Payne/Eric Smith, Auvik

2:05 – 2:25

Don’t Displace, Enhance to Safeguard Customers

Austen Clark, Your Secure IT

2:25 – 2:45

Orchestrating Your Profitability Solution

Paul Azad, ServiceTree & This

2:45 – 3:30

Demos from ServiceTree and Auvik

3:30 – 4:00

Q&A Panel

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