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Lead Gen Experts Managed Sales Pros Launches Custom Content Offering

Focused on thought leadership, new offering geared to extend lead gen reach and accelerate customer win rate


May 8, 2018—It’s the challenge faced by every business: How do you turn prospects into partners? You want to be a trusted advisor, an expert, a relevant voice that is always top of mind. But pushing out spam emails full of generic whitepapers to random unqualified and uninterested companies is not the way to check that box, and it isn’t the way that Managed Sales Pros powers its customers’ success.


We have a better answer. Through a partnership with Generate Marketing & Communications, led by tenured technology industry communications strategist Gennifer Biggs, Managed Sales Pros is now offering thought leadership prospecting. Managed Sales Pros, known for its lead gen success, will now deliver relevant content through an automated marketing campaign for customers, sparking highly personal interactions with interested businesses. While thought leadership content is one of the best ways to illustrate business value to customers and move prospects to the win column—that only happens when it’s done right.


“Many businesses struggle to share their value in a compelling way that also puts their expertise into context with technology and productivity trends that end users are hearing about every day,” explains Carrie Simpson, CEO of Managed Sales Pros. “We want to bring a better solution to our partners, one that positions them as thought leaders—experts that end-user customers trust and want to work with. It provides the foundation for true engagement between MSPs and their customers. And, because it’s so important to do this correctly, we made sure to partner with an expert—not only on our industry, but one who understands that the right content can be a differentiator.”


So how does it work? Managed Sales Pros creates and curates content that is significant and useful to each individual customer’s unique, qualified prospects, then guides those clients through the process for using marketing automation strategically. Finally, Managed Sales Pros will help clients nurture those prospects into wins.  The new offering includes a syndicated program that is as simple as choosing a level of frequency and preferred topics, with Managed Sales Pros handling the rest, including email drip campaigns and social media support, or a custom content program for a more personalized approach.


“Regardless of the program that is best for you, Managed Sales Pros will be there every step of the way,” says Simpson. “Thought leadership is one way we built our business into the 25th fastest-growing company in Canada in only five years. We want to enable that type of success with our customers, and now we have the expertise to do that with Generate Marketing & Communications.”



Generate Marketing & Communications owner Gennifer Biggs draws on more than 25 years of corporate communications and marketing expertise to help businesses hone their message and deliver it clearly, concisely and creatively. She’s worked in the technology industry since 2008, most recently as a communications strategist for Ingram Micro U.S. Prior to that, she authored the weekly CloudTalk blog for two years, and covered the MSP market for Business Solutions Magazine for three years.


Managed Sales Pros sister company, Everywhere Managed, will also offer a similar service to businesses outside the technology channel.


About Managed Sales Pros

Managed Sales Pros is a sales development company that enables IT businesses to grow their client base by providing new business opportunities. One of the only lead generation firms in North America that focuses solely on the technology channel, our clients get sales appointments with qualified and legitimately interested prospects that fit the parameters of their ideal clientele. When we say we’ll handle everything and keep the sales pipeline full, we mean it.

For more information, please contact Carrie Simpson, CEO, Managed Sales Pros, 844-266-2624


About Generate Marketing & Communications   

Generate Marketing & Communications collaborates with businesses to create innovative communications strategies to grow marketplace trust, build customer engagement and drive positive cultural shifts, as well as offering communications services a la carte, including custom content, social media strategy, presentation coaching, press releases and media services, and event coordination.

For more information, please contact Gennifer Biggs, Owner, Generate Marketing & Communications, 814-449-2676